Like it not, but VPAID has been officially deprecated. What’s coming as its replacement is an entire ecosystem of newer, more advanced digital advertising standards, aimed at providing more transparency and security to the demand/supply chain.
While the brand-new iterations of VAST are to cover video ad delivery, and OM Web Video SDK is to handle video ad verification, SIMID is what should enable the richness of ad interactivity, in somewhat the cleaner video ad environment.
- What does SIMID stand for?
- How is SIMID different from VPAID?
- What are the key benefits of the SIMID tech specification?
- What are the SIMID ad implementation specs? And much more.