On December 17, 2020, IAB Tech Lab officially introduced the newest iteration of Open Measurement SDK, known as OM SDK for Web Video. The SDK is primarily aimed at improving the measurement and verification of video ad performance in HTML5 player tech on desktop & mobile web, hence its implementation in a timely manner is being highly encouraged.
- What are the key benefits of OM SDK for web video?
- What are its technical specs and limitations?
- How to onboard as a publisher?
- What’s domain access validation, and how to apply for it? And much more.