Will Privacy Sandbox Revolutionize Online Video Advertising?
While digital ad businesses continue their debate on the possible adoption of Privacy Sandbox solutions, the AdPlayer.Pro team dives into its potential benefits vs. ramifications.
As the complete phase-out of third-party cookies in Chrome is looming, the global online advertising industry hasn’t reached a consensus yet on what exactly the next chapter in its history will be like. In this respect, the massive Google’s push to enforce the adoption of its Privacy Sandbox hasn’t evoked a positive response across the landscape, with skeptics speculating that its ramifications may even destroy video advertising as it’s currently known.
Read an exclusive AdPlayer.Pro’s outlook on the potential impact of Privacy Sandbox market-wide implementation on the online video advertising ecosystem and find out:
- If & how has the first stage of cookie phase-out influenced publishers’ ad revenue streams?
- Does Google’s PAAPI support the conventional use of VAST video ad tags?
- What’s the potential impact of Privacy Sandbox adoption on the outstream vs. instream advertising niches?
- What are fenced frames, and how their implementation affects online video ad display? And much more.
