What You Should Know about IAB Tech Lab’s ID-Less Solutions Guidance
The AdPlayer.Pro team takes a closer look at the recently released ID-Less Solutions Guidance by IAB Tech Lab.
Despite Google’s walk-back from cookies’ deprecation in 2024, a global shift in the addressability ecosystem has apparently become unavoidable in the long term.
In this context, whereas some big market players are forging ahead with their alternative identity resolution technologies, IAB Tech Lab has taken a different approach to provide digital businesses with a broader toolkit of solutions, less centered around persistent identifiers.
Namely, in 2024 the organization rolled out the comprehensive guidance to the so-called ID-Less Solutions, highlighting a broader scope of privacy-focused attribution measurement methods.
Read a brief overview of the IAB Tech Lab ID-Less Solutions Guidance by AdPlayer.Pro and find out:
- What are ID-less technologies designed to do?
- How can the use of ID-less solutions help tackle addressability challenges?
- What are the perspectives of advanced ID-less tech adoption in online video advertising in 2025 and beyond? And much more.
