Unlike the past decade, when the key differentiating factor between the instream and outstream video ad units was the video content environment, or lack of it, in the 2020s this so-to-speak “conventional difference” became a little blurry.
In this respect, hoping to somehow resolve the growing mislabeling challenges, in 2022 IAB Tech Lab came up with the new video ad placement categorization guidelines, but the road to change wasn’t as smooth as planned.
- What are the existing IAB’s requirements to instream video ad placements?
- Which new video ad placement categories do the current labeling guidelines introduce?
- Who should take the lead in terms of the technical implementation of the new standards? And much more.