What you Need to Know about OM SDK & Its Adoption
Rumor has it, IAB’s Open Measurement SDK is likely to become the new standard for tracking and verifying viewability & other video ad KPIs in apps soon. And it’s high time to get ready.
Even though IAB Tech Lab publicly introduced its Open Measurement Software Development Kit (or shortly, OM SDK) more than two years ago, it wasn’t until 2020, when its adoption became increasingly more common among app publishers.
Namely, as this year’s Global Insights Report by DoubleVerify unveiled, the number of apps with the implemented OM SDK has grown over 50% from Q2 to Q3 2020, and this trend is likely to accelerate in the upcoming months.
- Which issues is OM SDK aiming to resolve?
- What are the key benefits of OM SDK for companies on the buy and sell side?
- What improvements and novelties to expect in the nearest future, in this respect?
- How to implement the SDK in one’s mobile app? And much more.