In spite of its slow-pace adoption last year, trust.txt has succeeded to evoke sufficient interest across digital publishing & ad industries. Let’s take a closer look at what the initiative actually implies and how to implement it.
One of the key challenges for publishers of editorial inventory in 2021, especially in the news segment, remains building and fostering trust from potential and already existing readers and advertising partners. More importantly, sustaining and improving the reputation of their digital properties in the eyes of online platforms is just as important for keeping their resources visible, i.e. on top of search results.
In this respect, one of the recently introduced tech specifications, trust.txt is what should help publishers overcome these challenges.
- What does the trust.txt framework imply?
- Can its market-wide adoption benefit the online advertising industry?
- What are the potential pitfalls?
- What particular information does the /trust.txt file include? What’s the required formatting? And much more.