As multiple reports unveil, CTV has become a real hit of 2020. With the pandemic pushing people to stay inside, the amount of OTT content, generally consumed via CTV devices has rocketed, and this trend is only accelerating.
Quite predictably, the CTV advertising sector has swelled, too, with the ad spend reaching the impressive number of $20B (per DV).
However, in spite of the optimistic forecasts on the future of connected TV advertising, there are still numerous issues to resolve. And the faster, the better.
- Is CTV currently fraud-free?
- How are things with video ad measurement in the niche?
- Where the future tech improvements to expect from, and when? And much more.