Video ad serving trends for Q3 & Q4 2021

Video ad serving trends for Q3 & Q4 2021

As the 2021 Holiday season is getting closer, it’s time to dive into some of the major trends shaping out the video ad serving landscape in Q3 & Q4 2021.

While U.S. marketers’ optimism reached 69.6 points (the highest point since 2015) in August 2021, and the analysts forecast the est. 7% increase in the overall sales rate during the upcoming Holiday season, the global digital video ad industry is also undergoing some significant changes.

Check out the latest AdPlayer.Pro guide to video ad serving trends for Q3 & Q4 2021 on our blog and find out:

  • What’s the fuss about OTT vs. CTV? And what’s the currently proper term to describe video streaming on one’s Smart TV, for example?
  • Which video ad measurement improvements should marketers pay attention to in H2 2021?
  • What’s the latest IAB Tech Lab’s Transparency Center initiative is really about, and how can it benefit brands working in the online video ad niche? And much more.

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