Video ad serving trends for Q3 & Q4 2021
As the 2021 Holiday season is getting closer, it’s time to dive into some of the major trends shaping out the video ad serving landscape in Q3 & Q4 2021.
While U.S. marketers’ optimism reached 69.6 points (the highest point since 2015) in August 2021, and the analysts forecast the est. 7% increase in the overall sales rate during the upcoming Holiday season, the global digital video ad industry is also undergoing some significant changes.
- What’s the fuss about OTT vs. CTV? And what’s the currently proper term to describe video streaming on one’s Smart TV, for example?
- Which video ad measurement improvements should marketers pay attention to in H2 2021?
- What’s the latest IAB Tech Lab’s Transparency Center initiative is really about, and how can it benefit brands working in the online video ad niche? And much more.