Understanding the Importance of Programmatic Supply Chain Transparency
Programmatic video advertising has been booming over the past decade, and as the experts admit this trend will remain intact in the upcoming years, too.
The numbers prove their point. According to Statista, the volume of ad spend on programmatic ad buying in the US video segment is continuously increasing and will likely exceed $40B by 2021.
However, in spite of its numerous benefits, the programmatic ad industry has much to streamline and improve even today.
In particular, one of the biggest challenges in programmatic video advertising is the lack of transparency across the supply chain, which takes a toll on both the publishers’ ad revenue and video advertisers’ ROI.
Check out a special guide by AdPlayer.Pro and find answers to the key questions on the issue, including the following:
- What elements does a programmatic supply chain include in video advertising?
- Which key transparency challenges the market is facing?
- How to increase the overall supply chain transparency? And more.