The Ultimate App Publisher Guide to App-Ads.txt

1 min readMar 30, 2020

Even though the adoption of App-Ads.txt across app developers worldwide initially lagged, the current numbers are more than encouraging —time to get a grip!

As the recently released Pixalate report unveiled, the overall growth in the adoption of App-Ads.txt, a so to speak extension to the Ads.txt Initiative, launched by IAB Tech Lab 4 years ago, has already exceeded 5000% since March 2019, with over 180 000 apps already on board, and it’s just the beginning.

What was behind such a huge market shift? Why app developers need the /app-ads.txt spec? How to get started with app-ads.txt and how to implement it correctly? Learn everything you need to know about the App-Ads.txt Initiative in an exclusive AdPlayer.Pro guide for app publishers on our blog.


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