The Present & Future of Contextual Video Advertising
Over the past few years, contextual video advertising has reemerged into its more advanced iteration, and it’s time digital businesses pay a close attention to what it offers.
While the power of context itself has been always mighty enough in digital advertising, contextual targeting hasn’t always been the primary choice for brands working in the video ad niche.
Well, at least that’s how things were until the past few years, when the new image and audio recognition tech has evolved enough to provide more opportunities for the deeper analysis of the video content environment.
- What does a current selection of contextual video ad tech include?
- How can brands leverage available contextual targeting solutions?
- What are the key trends to shape the industry in 2022–2023? And much more.