State of the European Online Advertising Market in 2021
Unlike some skeptics might presume, the online advertising market in Europe is in a very good shape, and it’s time we pay attention to this fact.
Over the past years, one of the rather common misconceptions regarding the European online ad industry has been that it’s hardly developing at the pace fast enough to drive digital businesses’ interest and investments.
Well, 2021 is a perfect time to admit the reality is way different than one might have assumed.
- What was the overall market value in 2020, and what are the forecasts for 2021?
- Which countries are demonstrating the most rapid growth?
- What’s the state of online video advertising across Europe?
- How’s the industry coping with GDPR nowadays?
- How do Europeans perceive online targeted advertising? And much more.