State of the Digital Ad Market in Europe: H2 2022 Trends

State of the Digital Ad Market in Europe: H2 2022 Trends

The European online advertising market has had its ups and downs in 2020–2021, 2022 is likely to be known as the year of serious uncertainties.

Following a long period of lockdowns and other COVID-19-related restrictions, the European market managed to bounce back in 2021, demonstrating an impressive 30% YoY growth. However, a lot of negative factors, like the growing inflation and the possibility of an economic recession across the EU, just to name a few, have been putting pressure on the digital advertising industry in the region in 2022.

Check out a concise AdPlayer.Pro guide to the state of digital ad market in Europe in H2 2022 and find out:

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
AdPlayer.Pro

The world’s leading provider of innovative video advertising solutions. Learn more at https://adplayer.pro