State of the Digital Ad Market in Europe: H2 2022 Trends
The European online advertising market has had its ups and downs in 2020–2021, 2022 is likely to be known as the year of serious uncertainties.
Following a long period of lockdowns and other COVID-19-related restrictions, the European market managed to bounce back in 2021, demonstrating an impressive 30% YoY growth. However, a lot of negative factors, like the growing inflation and the possibility of an economic recession across the EU, just to name a few, have been putting pressure on the digital advertising industry in the region in 2022.
- What is the forecast online ad market value in 2022?
- Which sectors are driving the overall online ad industry growth in Europe?
- How do market players prepare to comply with the newly-established regional regulations? And much more.