State of Digital Video Advertising in H2 2020
Even though the COVID-19 pandemic has definitely taken a huge toll on the global economy, there is some good news to share: digital video advertising is bouncing back.
In spite of the pessimistic forecasts for 2020, it seems like the digital ad industry is gradually recovering from its recent downfall, at least in the video sector.
CTV ad spend is demonstrating consistent growth, brands & ad agencies are willing to experiment and invest more in various video ad formats, but the market is yet to regain its pre-pandemic highs.
- Which sectors are spending most on CTV video ads?
- Which video ad KPI is currently most prioritized by marketers?
- Which video ad formats are gaining popularity?
- What are some of the biggest brands’ concerns in 2020? And much more.