Publisher Guide to SDA Implementation

Publisher Guide to Seller Defined Audiences Implementation

The final release of SDA is out, and it’s time that publishers embrace the potential benefits it implies.

Over the past several months the digital advertising industry has been buzzing about the final release of IAB Tech Lab’s Seller Defined Audiences (SDA).

The key focus, of course, remains on the potential benefits of this tech specification for all parties involved in the programmatic ad ecosystem in the upcoming, cookie-less realities, the perspectives of its adoption, and the potential challenges associated with it.

Read the detailed AdPlayer.Pro guide to why & how to implement SDA and find out:

--

--

The world’s leading provider of innovative video advertising solutions. Learn more at https://adplayer.pro

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
AdPlayer.Pro

The world’s leading provider of innovative video advertising solutions. Learn more at https://adplayer.pro