Publisher Guide to SDA Implementation

Publisher Guide to Seller Defined Audiences Implementation

1 min readJun 15, 2022


The final release of SDA is out, and it’s time that publishers embrace the potential benefits it implies.

Over the past several months the digital advertising industry has been buzzing about the final release of IAB Tech Lab’s Seller Defined Audiences (SDA).

The key focus, of course, remains on the potential benefits of this tech specification for all parties involved in the programmatic ad ecosystem in the upcoming, cookie-less realities, the perspectives of its adoption, and the potential challenges associated with it.

Read the detailed AdPlayer.Pro guide to why & how to implement SDA and find out:

  • What are the major SDA benefits for publishers?
  • What is IAB Tech Lab’s Audience Taxonomy?
  • How to Implement Seller Defined Audiences?
  • Is it possible to pass contextual segments in the ORTB bidstream? And much more.




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