Over the past several months the digital advertising industry has been buzzing about the final release of IAB Tech Lab’s Seller Defined Audiences (SDA).
The key focus, of course, remains on the potential benefits of this tech specification for all parties involved in the programmatic ad ecosystem in the upcoming, cookie-less realities, the perspectives of its adoption, and the potential challenges associated with it.
- What are the major SDA benefits for publishers?
- What is IAB Tech Lab’s Audience Taxonomy?
- How to Implement Seller Defined Audiences?
- Is it possible to pass contextual segments in the ORTB bidstream? And much more.