Publisher Guide: Keys to Pain-Free Website Migration to HTTPS

2 min readJan 23, 2018

Back in October, 2017 Google Chrome (version 62+) started showing “Not Secure” warnings at page load/data entry — on HTTP websites that include “Password”/”Payment” fields. In addition, the same browser notifications also display on all HTTP webpages, visited in Incognito mode.

Addressing “Not Secure” Labeling Concerns

While the recent measures may seem a little harsch for some website owners, further regulations, as announced, will only get more stringent. The truth is, Google has never hidden its plans to eventually display the “Not Secure” Chrome warnings on all HTTP websites and will hardly step back from their execution.

Even though the initiatives do NOT imply either blocking or removing “non-secure” websites from search results in any time, their overall negative impact on the website traffic, search ranking and the obtained ad revenue can’t but grow more noticeable with time.

Like it or not, but postponing your website migration from HTTP to HTTPS is probably a bad idea, after all.

Keys to Smoother Website Migration from HTTP to HTTPS

How to migrate website to HTTPS as smoothly as possible without losing your traffic or worse, your advertising revenue?

Hopefully, the comprehensive guide for publishers, prepared bythe AdPlayer.Pro team will help you avoid major pitfalls and make the migration process less exhausting.

The guide covers all aspects of migrating a website to HTTPS:

  • from obtaining the website SSL certificate
  • through enabling HTTPS on your web-server
  • on to updating intrasite links, setting up 301 redirects, implementing HSTS and OCSP Stapling, etc.

In addition, it also includes helpful tips for publishers on how to:

  • maintain website search rank
  • minimize webpage performance risks
  • and, last but not least, prevent the loss of publisher’s ad revenue in a whole, and their video ad revenue in particular, due to blocking HTTP links in video ad tags (both iFrame & Javascript tags) by top browsers, at min. — by their latest versions.

Click below to read more in the AdPlayer.Pro guide for publishers now!




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