Publisher Guide: How to Make the Most of In-app Video Ads in 2024
The AdPlayer.Pro team explores some of the most crucial aspects that publishers of mobile app inventory need to consider in order to maximize their in-app video ad revenue in 2024.
Unlike some other niches in digital advertising, the in-app video ad sector has been ongoing continuous growth over the past years. Namely, according to eMarketer forecasts, for instance, the mobile app video ad spend will exceed 30% of the total mobile ad spend in the U.S. in 2024.
In this respect, it’s absolutely crucial that mobile app publishers make the most of existing in-app video ad opportunities, if they wish to achieve sustainable increase of their revenue streams.
Check out an exclusive AdPlayer.Pro guide to the best practices in the in-app video advertising niche in 2024 and find out:
- What are the key requirements for the mobile video advertising technology in 2024?
- Which creative principles are crucial to follow for the smooth delivery of video ads in mobile applications?
- How to achieve maximum visual appeal of in-app video ad content? And much more.
