Prebid Ascent 2025: Observations & Takeaways
1 min readMar 5, 2025
The AdPlayer.Pro team shares major takeaways from this year’s Prebid Ascent conference in London.
Prebid Ascent: London 2025 has become an extraordinary event that gathered leaders of the global online advertising industry for one day to exchange their outlooks on the future of the digital ad ecosystem, particularly in the Prebid-centered niche, and unlock new business collaboration opportunities.
Quite predictably, the AdPlayer.Pro team has attended Prebid Ascent 2025, too, and now that the conference is over, we’re excited to share our major takeaways from it.
Read a brief Prebid Ascent 2025 recap on our blog and find out:
- How is the online ad industry tackling key addressability challenges?
- Why & how can publishers leverage traffic shaping to improve their ad revenue results?
- Which Prebid tech novelties are scheduled for release in the near future? And much more.
