Online Video Advertising Evolution: from 2016 to 2021
The second part of the special two-part series, dedicated to the fifth anniversary of AdPlayer.Pro, provides a brief overview of the online video ad industry evolution in 2016–2021.
Looking back at the state of online video advertising in 2016, the industry was very-very different from the current realities of 2021. Five years ago some businesses, for instance, were still reluctant to make a shift from Flash to HTML5, and CTV advertising wasn’t even a thing. But the list of evolutionary changes the market has undergone since then continues much further.
Read the exclusive guide to the evolution of digital video advertising in 2016–2021 on the AdPlayer.Pro blog and find out:
- How has the role and market share of outstream video ads changed over time?
- What milestones have marked the evolution of programmatic video advertising?
- How have AMP video ads made a comeback in recent years?
- What’s the key to success of CTV advertising? And much more.