Online Video Advertising Evolution: from 2016 to 2021

Online Video Advertising Evolution: from 2016 to 2021

AdPlayer.Pro
1 min readSep 2, 2021

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The second part of the special two-part series, dedicated to the fifth anniversary of AdPlayer.Pro, provides a brief overview of the online video ad industry evolution in 2016–2021.

Looking back at the state of online video advertising in 2016, the industry was very-very different from the current realities of 2021. Five years ago some businesses, for instance, were still reluctant to make a shift from Flash to HTML5, and CTV advertising wasn’t even a thing. But the list of evolutionary changes the market has undergone since then continues much further.

Read the exclusive guide to the on the blog and find out:

  • How has the role and market share of outstream video ads changed over time?
  • What milestones have marked the evolution of programmatic video advertising?
  • How have AMP video ads made a comeback in recent years?
  • What’s the key to success of CTV advertising? And much more.

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AdPlayer.Pro
AdPlayer.Pro

Written by AdPlayer.Pro

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