Microsoft Prebid Cache Shutdown: How to Prepare

Microsoft Prebid Cache Shutdown: How to Prepare

The AdPlayer.Pro team explores how digital publishers can prepare for the upcoming shutdown of Microsoft’s Prebid cache service.

It’s been a long time coming, and now it’s finally happening — on April 30, 2026 Microsoft will deprecate its public Prebid cache service. With the deadline approaching fast, publishers need to act promptly to avoid disruptions and mitigate potential video ad revenue risks.

Check out AdPlayer.Pro’s brief guide on our blog on why & how to prepare for the upcoming changes and find out:

• How to check whether a publisher’s tech stack is affected by the shutdown of the public Prebid cache service?
• Which server-side caching solutions are available?
• What client-side caching options do publishers have? And much more.

How to Prepare for Microsoft's Prebid Cache Shutdown | AdPlayer.Pro Blog