Measuring Actionable Data Points in Digital Video Advertising

Measuring Actionable Data Points in Digital Video Advertising

While online video advertising continues growing, the question remains: are we measuring the effectiveness of video ad campaigns properly?

While there’s no one, unified approach to video ad performance tracking, there is a set actionable metrics, essential to monitor and analyse in order to ensure ad campaign success across platforms, beyond the old-known CTR.

  • How to measure audience attention & engagement with video ads?
  • What is an ad opportunity?
  • Why is tracking real-time stats as essential as analyzing daily reports?
  • How to ensure the reported data is valid and fraud-free?

Find out everything you need to know about the actionable metrics measurement in digital video advertising in the latest post on the AdPlayer.Pro blog.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
AdPlayer.Pro

AdPlayer.Pro

24 Followers

The world’s leading provider of innovative video advertising solutions. Learn more at https://adplayer.pro