Measuring Actionable Data Points in Digital Video Advertising
While online video advertising continues growing, the question remains: are we measuring the effectiveness of video ad campaigns properly?
While there’s no one, unified approach to video ad performance tracking, there is a set actionable metrics, essential to monitor and analyse in order to ensure ad campaign success across platforms, beyond the old-known CTR.
- How to measure audience attention & engagement with video ads?
- What is an ad opportunity?
- Why is tracking real-time stats as essential as analyzing daily reports?
- How to ensure the reported data is valid and fraud-free?