Measuring Actionable Data Points in Digital Video Advertising
1 min readJul 5, 2020
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While online video advertising continues growing, the question remains: are we measuring the effectiveness of video ad campaigns properly?
While there’s no one, unified approach to video ad performance tracking, there is a set actionable metrics, essential to monitor and analyse in order to ensure ad campaign success across platforms, beyond the old-known CTR.
- How to measure audience attention & engagement with video ads?
- What is an ad opportunity?
- Why is tracking real-time stats as essential as analyzing daily reports?
- How to ensure the reported data is valid and fraud-free?
Find out everything you need to know about the actionable metrics measurement in digital video advertising in the latest post on the AdPlayer.Pro blog.
