How to Measure Video Ad Performance Effectively in 2019
1 min readAug 8, 2019
While viewability currently remains the baseline and certainly the key performance indicator in digital video advertising, the increasing growing volume of ad fraud is changing the global landscape rather fast.
What the industry requires right now is the much higher precision in measurement, improved brand safety standards, better protection against ad fraud, to say the least.
Read more about top trends and major challenges in online video advertising in the new article on the AdPlayer.Pro blog.
