Keys to SCID Implementation

Keys to SCID Implementation

AdPlayer.Pro
1 min readSep 8, 2021

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While SCID, the newly-introduced IAB Tech Lab’s tech specification is tested by some of the top brands and ad tech companies, let’s take a dive into what it implies and how to implement it.

Following its previous efforts to improve the transparency across the programmatic supply chain, has recently introduced its new tech specification — SCID (which stands for “Shared Campaign Identifier”). And while it’s still early to forecast whether the initiative will be soon widely adopted by businesses working in , for instance, it’s the right time to have a closer look at the specifics of the SCID implementation.

Read the guide to why & on our blog and find out:

  • What information does SCID include?
  • What are its benefits for various players involved in the programmatic supply chain?
  • Who exactly is responsible for its implementation? And much more.

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AdPlayer.Pro
AdPlayer.Pro

Written by AdPlayer.Pro

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