Following its previous efforts to improve the transparency across the programmatic supply chain, IAB Tech Lab has recently introduced its new tech specification — SCID (which stands for “Shared Campaign Identifier”). And while it’s still early to forecast whether the initiative will be soon widely adopted by businesses working in programmatic video advertising, for instance, it’s the right time to have a closer look at the specifics of the SCID implementation.
- What information does SCID include?
- What are its benefits for various players involved in the programmatic supply chain?
- Who exactly is responsible for its implementation? And much more.