Keys to SCID Implementation

Keys to SCID Implementation

While SCID, the newly-introduced IAB Tech Lab’s tech specification is tested by some of the top brands and ad tech companies, let’s take a dive into what it implies and how to implement it.

Following its previous efforts to improve the transparency across the programmatic supply chain, IAB Tech Lab has recently introduced its new tech specification — SCID (which stands for “Shared Campaign Identifier”). And while it’s still early to forecast whether the initiative will be soon widely adopted by businesses working in programmatic video advertising, for instance, it’s the right time to have a closer look at the specifics of the SCID implementation.

Read the AdPlayer.Pro guide to why & how to implement SCID on our blog and find out:

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AdPlayer.Pro

The world’s leading provider of innovative video advertising solutions. Learn more at https://adplayer.pro