Keys to Duration-Weighted Impressions Measurement in Video Advertising

Keys to Duration-Weighted Impressions Measurement in Video Advertising

Given that the MRC’s cross-media duration weighting standard will come into effect in January, 2021, it’s time to recall what the concept of “duration-weighted video impressions” is about, and how it can benefit the global online video advertising industry.

Less than half a year is left until the DWI measurement standard by the Media Rating Council comes into effect, while many marketers don’t have a clear understanding what this concept in fact implies until today.

Well, it’s time to get a grip.

Read the brand-new guide to duration weighting on the AdPlayer.Pro blog and find out:

And much more.

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The world’s leading provider of innovative video advertising solutions. Learn more at https://adplayer.pro

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AdPlayer.Pro

The world’s leading provider of innovative video advertising solutions. Learn more at https://adplayer.pro