Keys to Duration-Weighted Impressions Measurement in Video Advertising
Given that the MRC’s cross-media duration weighting standard will come into effect in January, 2021, it’s time to recall what the concept of “duration-weighted video impressions” is about, and how it can benefit the global online video advertising industry.
Less than half a year is left until the DWI measurement standard by the Media Rating Council comes into effect, while many marketers don’t have a clear understanding what this concept in fact implies until today.
Well, it’s time to get a grip.
- What is duration weighting in video advertising and how it’s calculated?
- Is duration weighting an exposure or an outcome metric?
- What benefits does the DWI standard imply for the online video ad industry?
And much more.