Key Video Ad Serving Trends for H2 2020
While the digital video advertising industry in a whole has managed to mitigate the negative impact of the COVID-19 pandemic, businesses’ priorities in the niche have been inevitably changing over the past months.
And so are the key video ad serving trends.
One thing is certain, CTV continues its sharp ascend, as the number of cord-cutters both in the US and EU is rapidly growing, and here’s where the marketing budgets will be driven to.
But is there anything else to watch out for in online video advertising, and video ad serving, in particular?
Check out an exclusive AdPlayer.Pro outlook on some of the major video ad serving trends for H2 2020 and find out:
- Which types of advertising demand are currently on the rise in terms of integration?
- What video ad player tech features are growing more essential with time?
- How will the data-driven approach will be evolving in the upcoming months? And much more.