2023 has been an unprecedented year for digital advertising, affected by a variety of serious global challenges, like the continued wars in Ukraine and the Middle East, inflation, series of massive layoffs in the online tech industry, and many more.
And now that the year is gradually approaching its end, it’s time for the 2024 predictions.
- How will the online video ad spend grow in 2024?
- What will the state of CTV advertising be next year?
- Will retail media advertising continue its sharp growth?
- How will AI-based tech impact the online ad landscape?
- What are the key emerging video ad trends for 2024? And much more.