How to Smooth Header Bidding Implementation in Digital Video Advertising in 2024
1 min readFeb 29, 2024
As video header bidding becomes a commonly preferred ad buying method in online video advertising in 2024, its smooth implementation grows increasingly more important.
Undoubtedly, the state of programmatic video advertising in 2024 demonstrates its strong positions in the industry, if compared to the non-programmatic segment. In this respect, according to AdPlayer.Pro data, video header bidding has been growing more widely-used by digital businesses, as opposed to the traditional OpenRTB this year, too, in spite of the possible complexity of its implementation.
Read the exclusive guide on how to streamline video header bidding implementation in 2024 on our blog and find out:
- Is coding required for the setup of video header bidding tags in 2024?
- Do publishers need to configure Prebid.js on their digital properties prior to integrating the AdPlayer.Pro video ad player?
- Why & how to track eCPM? And much more.
