How to Grow your Video Ad Revenue as a Mobile App Publisher in 2022
Monetizing in-app inventory with video ads remains a lucrative strategy for mobile app publishers in 2022. And it’s time they embrace newly-emerging opportunities.
While the number of app downloads on all platforms continues its sharp YoY growth (per Statista), developing a quality app has never been sufficient for the team behind it, unless they learn to monetize it efficiently. And the truth is, one of the most popular monetization tactics across all verticals in 2022 is still in-app advertising.
- Which video ad formats are more likely to engage your app users?
- Why & how to develop an effective first-party data strategy for your app/s?
- How to sell your in-app inventory to brand advertisers more efficiently? And much more.