Undoubtedly, the state of retail media advertising in 2023 demonstrates the positive market dynamics, which unlocks numerous monetization opportunities for ad Supply businesses working in the niche.
However, the brands’ tightened advertising budgets, in tandem with the continuously growing competition on the retail media field forces publishers to explore new ways to tweak their revenue acquisition tactics.
Read a practical AdPlayer.Pro’s guide to the efficient revenue strategies for retail media publishers in 2023 on our blog and find out:
- How to successfully build first-party data sets in spite of the upcoming deprecation of third-party cookies?
- How to ensure the secure processing of End User personal data elements, in compliance with existing privacy laws and regulations?
- Which video ad formats can help maximize audience engagement on each of the integrated ad placements? And more.