How Publishers of Editorial Inventory Can Improve Their Monetization Strategies in Q4 2021

How Publishers of Editorial Inventory Can Improve Their Monetization Strategies in Q4 2021

This year’s Holiday season is right around the corner, but there’s just enough time left for a quick monetization strategy checkup and fine-tuning.

Even though the digital ad tech industry has been somewhat shaken by the recent discouraging news regarding the ad tech market valuations, publishers of editorial inventory should not resort to panicking. Contrary to that, it’s just the high time for a brief checkup on whether they’re ready for this year’s Holiday shopping season, and a little fine-tuning of their monetization strategy, if needed.

Read a practical AdPlayer.Pro guide on how to ensure publishers’ monetization strategies are as effective as they could be, and find out:

  • Should publishers of editorial inventory opt for programmatic video advertising campaigns in Q4 2021?
  • Which features to pay a closer attention to while choosing a video ad server?
  • How to adjust a publisher’s brand suitability strategy, and what the IAB Tech Lab’s Content Taxonomy 3.0 has to do with that? And much more.

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