Following the successful Easter Holiday campaigns, online video advertising will definitely remain the top choice for many brands & agencies on the market.
Here are some of the ad formats that will be dominating the video advertising landscape in H2 2022.
Undoubtedly, digital video remains one of the most effective visual storytelling mediums. More importantly, almost 50% of marketing professionals in the U.S. admit that digital video (online and mobile) is the most valuable channel to achieve brands’ advertising goals (per eMarketer).
No wonder that top-tier companies across various market verticals are eager to increase their ad spend in this particular niche, and this rock-solid trend will definitely shape out the H2 2022, too.
- Which outstream video ad units will be taking the limelight?
- What online video ad formats will be most popular across the EEA region?
- What are the key growth areas for H2 2022? And more.