Guide to the IAB Standardization Initiatives in 2025 & Beyond

Guide to the IAB Standardization Initiatives in 2025 & Beyond

The AdPlayer.Pro team uncovers several of the major IAB’s standardization initiatives worth paying attention to in 2025 & beyond.

Following its previously-established roadmap, closer to the end of 2024 IAB Tech Lab released several essential tech specifications, which will definitely impact the global online advertising ecosystem in the next 12 months.

Read a comprehensive AdPlayer.Pro’s guide to the IAB standardization playbook for 2025 and find out:

• What are the recent changes in the SDA tech specification?
• How does the organization plan to upgrade curated audiences in 2025?
• How does IAB address standardization challenges in the retail media advertising industry?
• What do the in-store retail media guidelines include? And much more.

Inside the IAB Standardization Playbook for 2025 | AdPlayer.Pro Blog