Undoubtedly, sustainability has become one of the most widely discussed topics in the digital advertising industry in 2023.
Namely, in many ways fueled by the growing customers’ demand to address the world’s climate emergency, market leaders, i.e. globally known brands & ad agencies, reputable publishers and the biggest ad tech vendors are currently putting the reduction of the carbon footprint as one of the top areas of their business focus.
And while this doesn’t mean that the digital ad ecosystem has overcome all sustainability challenges, or is getting close to it, the progress achieved is worth acknowledgement.
Check out a comprehensive AdPlayer.Pro’s guide to why & how to improve sustainability in online advertising in 2023 and find out:
What are the biggest decarbonization challenges in digital advertising in 2023?
Why are collaborative efforts crucial for the global ad carbon footprint reduction?
Which initiatives demonstrate a positive impact on the overall sustainability of the industry?
What are the practical recommendations for businesses on the Supply and Demand side, in this respect? And much more.