Guide to Retail Media Ad Measurement Standards in 2024
1 min readApr 4, 2024
The AdPlayer.Pro team explores the current state and future perspectives of the global adoption of the unified measurement framework for retail media ads.
Up until 2024 the implementation of global measurement standards in the retail media ad industry was rather a long-term goal, than a visible perspective. Well, now that both IAB and IAB Europe introduced their vision of a so-to-speak unified framework for measuring the online commerce media performance and attribution, chances are things are going to improve sooner than the skeptics have expected.
Read a comprehensive guide by AdPlayer.Pro to the standardization in retail media advertising in 2024 and find out:
- Which novelties and retail-specific metrics have the IAB & MRC suggested retail media measurement standards introduced?
- How do IAB Europe’s recommendations regarding the retail media ad measurement differ from those by IAB?
- What are the short- and mid-term perspectives of the measurement standards adoption across the retail media advertising ecosystem? And much more.
