Like it or not, 2023 isn’t likely to be the easiest year for online publishers, particularly in the news editorial segment. First, readers are growing more tired of frustrating news content. Second, their eagerness to pay for Premium news subscriptions is undergoing a decline. And third, some of the advertisers are reconsidering their media partnerships, hoping to curtail the ad spend.
But are things really this bad? Or better to ask, are there efficient ways for publishers to minimize the negative impact of the mentioned factors and hit their advertising revenue targets this year?
Check out the AdPlayer.Pro’s checklist for publishers on how to sustain ad revenue growth in 2023 and find out:
- Why & how to take advantage of publisher product bundles?
- Is TikTok the go-to social video advertising channel for 2023? What’s the key to news publishers’ success on this social media platform?
- How to streamline compliance with ever-changing privacy regulations this year? And much more.