Back in 2018, when IAB Tech Lab first introduced the ads.cert tech specification, aimed at combating ad fraud across the programmatic ad ecosystem, the perspectives of its adoption seemed promising. Nonetheless, now that over 3 years have passed since, its industry-wide implementation is still sidelined.
- What is ads.cert and how does it benefit programmatic video advertising?
- What does the ads.cert implementation imply?
- Why are online ad businesses reluctant to move forward with ads.cert implementation?
- What are the perspectives of its market-wide adoption in 2021? And much more.