Effective Revenue Acquisition Strategies for News Publishers for 2022
2022 has been a dynamic and in many ways a challenging year so far. However, the growing demand for high-quality news-related content unlocks new monetization opportunities for publishers working in this niche, and it’s time they embrace new revenue acquisition streams.
Monetizing news-related inventory has always demanded substantial creative and operational efforts from publishers, not only in regard to digital advertising, but the other revenue acquisition tactics, too.
- Which advertising formats are most effective, when it comes to readers’ engagement?
- How to leverage e-commerce capabilities in the news-related editorial segment?
- Is minting of the NFTs a lucrative strategy for any news website/app? And much more.