DMEXCO 2024: Key Takeaways
The AdPlayer.Pro team members are back from DMEXCO 2024 in Cologne and are excited to share their key takeaways from it.
DMEXCO 2024 has been a real blast! Its organizers have managed to bring together a massive crowd of the world’s leaders of the online advertising market, industry pioneers and visioners, as well as the most recognized experts in the sphere for the entire two days of expo & conference — to exchange their opinions on how the online advertising landscape is and will be evolving in the coming years, which trends are likely to shape its future, and how digital businesses can tackle the key challenges in front of them.
Non-suprisingly, AdPlayer.Pro has exhibited its flagship products at this year’s DMEXCO as well, and now that the event is over, it’s time to share our takeaways from it.
Read a brief DMEXCO 2024 recap on our blog and find out:
- How do digital advertising companies utilize AI to optimize their business processes?
- Which are the key benefits vs challenges of using AI tech for content personalization purposes?
- What’s the current state of retail media advertising? And much more.
We’d like to say Thank You to DMEXCO 2024 organizers and everyone we’ve met in person at the event! See you all next year, at DMEXCO 2025!
