DMEXCO 2022: Key Takeaways
The AdPlayer.Pro team attended DMEXCO 2022 in Cologne, and are sharing their key takeaways from the event.
One thing is clear: the recent DMEXCO 2022 expo & conference has been a real blast! Hundreds of market leaders, adtech pioneers and industry experts got together for the two days of the event to exchange their insights and predictions on how the digital advertising ecosystem will be evolving in the coming months.
The AdPlayer.Pro team attended this year’s DMEXCO, too. And we’ve got some valuable takeaways from it.
First and foremost, most speakers at the conference admitted the online advertising industry is undergoing somewhat a slow-down, in view of the rising inflation and the fear of the looming economic recession.
However, the overall digital businesses’ perception of the near future remains optimistic, even though finding new and flexible approaches to operational management is obviously crucial to maintain growth and keep pace with the ever-changing realities.
Read the detailed DMEXCO 2022 recap on our blog and find out:
- Which adtech solutions are gaining traction in the current realities?
- How are things going in metaverse advertising?
- What the digital ad industry has been buzzing about recently? And much more.