Fighting online video ad fraud is a continuous effort, so is the path toward the greater transparency of the programmatic supply chain. Here are a few essential standards that digital video ad businesses need to uphold in 2022 in order to succeed.
Even though the global digital video advertising industry has been increasingly successful in fighting ad fraudsters, the battle is far from being over. In view of this, the adoption of ad tech standards, aimed at achieving higher transparency across the online video ad supply chain in a whole, and the better supply path optimization in programmatic video advertising in particular, remains crucial for companies working in the niche.
- What are the recent (app) ads.txt upgrades in the CTV context, why & how to adopt these?
- When & how to implement the ownerdomain/managerdomain fields, recently added to the ads.txt specification?
- What is SHARC? And much more.