Undoubtedly, 2022 has been yet another extraordinary year for the entire world, in all ways possible. And quite predictably, the online advertising industry has had its ups and downs, too, fueled by the increasingly rising economic uncertainties and the already noticeable slow-down across major market verticals.
Well, now that 2023 is almost here, it’s time to take a look at some of the top trends that will be shaping the digital advertising landscape next year.
- If/how much will the video ad spend grow next year?
- What are the key trends in the global CTV advertising market?
- How are things going in the retail media ad niche?
- What are the emerging trends in digital advertising for 2023? And more.