According to experts’ projections, 2023 will not be the easiest year for the entire digital landscape. In this respect, it comes as no surprise that many marketers are reluctant to increase their online advertising budgets this year, opting for a more moderate spending strategy instead.
However, there is in fact a way to maximize the effectiveness of digital ad campaigns without overspending — the key lies in selecting the right advertising formats and mediums.
- Which outstream video ad variations help achieve maximum ad viewability?
- What’s the difference between Reverse Sticky and Flexible Sticky ads?
- Are social audio ads the next big thing for 2023? And much more.