CTV Ad Trends & Market Dynamics in 2025

CTV Ad Trends & Market Dynamics in 2025

The AdPlayer.Pro team uncovers some of the key underlying trends shaping the global CTV advertising market in 2025.

Undoubtedly, CTV advertising remains the top-growing online video ad sector in 2025, capturing significant businesses’ video ad budgets across various market verticals.

More importantly, as the experts forecast, the volume of video ad spend in the CTV segment will continue its accelerated growth further on, up to over 46,000,000,000 USD in 2028, surpassing the linear TV ad spend for the first time in history that year (per eMarketer).

Read a comprehensive AdPlayer.Pro overview of the state of CTV advertising in 2025 on our blog and find out:

• How much is the global CTV ad market expected to grow in 2025?
• What’s the current state of retail media advertising in the CTV context?
• Which interactive shoppable opportunities does CTV advertising unlock?
• Why are S2S video ad integrations particularly beneficial in CTV environments & how to implement them? And much more.

State of CTV Advertising in 2025 | AdPlayer.Pro Blog