Undoubtedly, 2021 is likely to be another year of the CTV advertising boom. However, a growing number of premium brands & agencies will require to see proof of efficacy prior to expanding their media budgets in the niche.
This is, actually, why analysts predict the accelerated development and adoption of CTV ad standards, addressing some of the key issues in this market segment, in 2021.
- What are the latest upgrades to ads.txt, and how can they benefit the CTV ad niche?
- How does the new Media Rating Council guide describe CTV and OTT?
- What measurement-specific best practices does MRC suggest to establish in CTV advertising?
And much more.