Per various sources, Google is beginning to block resource-heavy ads in the newer versions of its Chrome web-browser in late August 2020. Here’s what you need to know about the upcoming “Heavy Ad Interventions” regulation.
The truth is, Google announced the forthcoming initiative to block resource-heavy ads back in May 2020. Nonetheless, now that it’s almost here, it seems like many publishers might have been caught by surprise.
- What is the “Heavy Ads Intervention” mechanism?
- What are the key thresholds for heavy ads?
- How evaluate ad intervention risks?
- How to access heavy ads intervention reports? And more.