Chrome’s Heavy Ads Blocker is Coming. Are you ready yet?

Chrome’s Heavy Ads Blocker is Coming. Are you ready yet?

Per various sources, Google is beginning to block resource-heavy ads in the newer versions of its Chrome web-browser in late August 2020. Here’s what you need to know about the upcoming “Heavy Ad Interventions” regulation.

The truth is, Google announced the forthcoming initiative to block resource-heavy ads back in May 2020. Nonetheless, now that it’s almost here, it seems like many publishers might have been caught by surprise.

Check out a comprehensive guide on the AdPlayer.Pro blog and find out:

  • What is the “Heavy Ads Intervention” mechanism?
  • What are the key thresholds for heavy ads?
  • How evaluate ad intervention risks?
  • How to access heavy ads intervention reports? And more.

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