Brief Outlook — Video Header Bidding
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Obviously, programmatic happens to be perhaps the most enticing video ad buying approach these days.
The trick is, in spite of creating compelling editorial content or working with highly-viewable, and more importantly, non-intrusive outstream video ad formats, many publishers in the niche are still struggling to maintain continuous ad revenue growth.
Check out the latest post on AdPlayer.Pro blog to learn how the implementation of video header bidding can help improve the situation.