Brand Safety Strategies in Online Advertising in 2021
2021 is almost here, and it will definitely require a lot of hard work, regarding brand safety, from online advertising businesses.
Brand safety has been in the limelight of the global digital advertising industry for quite some time now, and it’s not likely to lose any of its importance in 2021. In fact, this passing year has put new challenges, like shadow blocklisting to the forefront, and these also need to be addressed in a timely manner.
- Why is contextual analysis gaining more interest from publishers of editorial content?
- What are the benefits of sentiment analysis & emotion mining in online video advertising, if any?
- Which global standardization initiatives are likely to receive greater attention and support from digital businesses in 2021? And much more.